Dream in Dior

Christian Dior revolutionized the conventions of femininity, designing collections infused with dreams and enchantment. The man who set out to be an architect offered women his vision of beauty through elegant lines and his name is synonymous with French luxury worldwide. Today, the House of Dior honors traditions and embraces modernity. With a rich heritage of sublime elegance and exquisite craftsmanship, Dior looks forward to a future of innovation, daring spirit, and agility.

In this project, I envisioned Dior expanding its skincare and experiences offering, developing a protected resale market, effectively communicating corporate responsibility efforts, and establishing a strong digital universe. This fifty-year strategy helps Dior reinforce desirability, maintain relevance, and transform from being a brand about helping women dream and feel beautiful to one that also leads cultural conversation and social contribution.