Byredo Skincare

BYREDO translates memories and emotions into products and experiences. As an innovator in fine fragrance, BYREDO expresses a full and limitless brand universe. To grow its market share in the beauty industry, BYREDO can launch skincare and position itself as a destination for effective and elevated products that deliver a ritualistic experience. BYREDO skincare will leverage its foundation of evocative scents to offer an indulgent and sensory routine.

This project compiled an integrated marketing plan to support this initiative and successfully launch BYREDO in a new category. The goal of this project is to increase brand awareness, build skincare associations and ultimately reach consumers and motivate them to purchase. After conducting secondary and primary research, BYREDO's strategy includes target consumer analysis, brand opportunities and challenges, campaign communication mix, the creative idea and execution, as well as campaign tracking techniques.