ABOUT
Caroline has spent her career combining a passion for beauty with studied pragmatism. From developing and assorting collections at J.Crew to styling celebrities for red carpets and magazines to crafting entertainment partnerships for global companies like Google and LinkedIn, she delivers identity development, creative direction, and integrated marketing campaigns that help brands establish positioning and connect with consumers.
Her magic is organizing chaos. Caroline thrives on dissecting complex problems, identifying opportunity, and working with teams to come up with creative solutions that align product, storytelling, and experiences. With a dedicated curiosity for culture, she brings a refined eye for trends and can balance big-picture thinking with detailed project execution.
She recently completed a Masters of Arts (MA) degree in Luxury and Brand Management at the Savannah College of Art and Design. You can typically find Caroline on a bike ride through historic downtown Savannah, baking cakes, or scouring flea markets for vintage treasures.
Services
Strategic advising & consulting.
Translating vision into action.
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Identity concept and development: voice, personality, and visual
Growth mapping and business goals
Trend and market research and analysis
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Content strategy and distribution planning
Concepts for shoots, campaigns, and products
Art direction and styling
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Assortment planning and development
Retail management and merchandising
Wholesale and pop-up strategy
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Designing integrated marketing campaigns
Strategic partnership alignment and management
Fast Facts
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Fast Facts 〰️
I believe in
beginner’s mindset, ordering dessert
Icons
Amy Smilovic, Julia Child, Brene Brown
Cheers to
oat milk latte (AM) / mezcal margarita (PM)
Star Sign
Taurus
Mantra
Eudaimonia
Wanderlust
Argentina, Capri, New Zealand